Most of the stuff happening in payment space has been in B2C space..like wallets, UPI, Aadhar based payment. On business side work has been done on allowing businesses accept payment over web. However, businesses makes lot of payment on daily basis either through cash/cheque..procuring and managing cheques is tedious...
Even though much of the emerging markets still function and are influenced using Print, Television and Billboards, the developed markets of the world (and cities that we live in) respond better to social influence. We imitate each other more than, we follow or act on what we see on...
If you retailing in Apparel and want to go online, there are lot of major issues. One is ‘Photography’. All major marketplaces ask for a professional photos with real models wearing the dress. It costs 400-650 per product photography. In most cases, retailers will have only 1-2 quantity in...
I feel like the power of data and analytics are currently used *on* us rather than for our benefit. On the web what this means is that your activity and behavior is rigorously monitored and everyone except you gets to use that data, mostly to sell you ads. I...
One of the major target audience in marketing efforts is to reach people working in corporate offices. These people big in number, are salaried, usually working for a big company, and assemble for a very long time (upto 8 hours a day) in a building. There should be a...
One of the biggest costs in B2C businesses today is the cost of acquiring customers. Churn is another aspect, but the biggest is still acquiring customers. The biggest growth in B2C is in emerging markets, but since a small fraction of those online are comfortable purchasing online, this leads...
Most of the FMCG Goods are available in e-commerce sites like Flipkart, Amazon and also on their own portals. Eg: Kurkure. The pack shot, the ingredients, the nutritional info, the marketing text, etc have to be available on all the sites. The e-commerce / marketing team of Brand Owners...
Smartphones are making their way into everyone’s life, be it a President of a country or a daily wage worker. A truly democratic device that is becoming more and more affordable. If you even travel to any remote villages, where there is no internet connectivity, you would find people...
Humans are a lot inefficient when it comes to decision making. Some of the things that used to use humans are now automated. Yet there is a vast amount of work that can be better suited and efficiently managed using AI (or primitive forms of it). Yet the building...
Online video sharing is a big thing! Unfortunately, hard of hearing people cannot follow these videos clearly and are closed out of the whole system. Youtube has auto-generation of caption by analysing the video, but it is crappy.
If you take a market like India, the web is predominantly in English. Part of the agenda, that perhaps very few are talking about but is much needed, is building the building blocks that make the creation of the regional language web possible (not a force fit but something...