Every business (small or big) needs to market its product/service. Currently, it runs offline ads (in some offers) on banners, pamphlets, newspapers, or online ads on facebook, google. As a user, I’m seeing 100s of such ads for a product or service in my locality every day, and I...
Often small retailers of auto parts stuck with dead stock and obsolete items inventory in their store. As manufacturers move into rapid design change and implementation to retain customer Base in to their fold parts being updated / modified without interchangeable. Auto dealer may return their stock to manufacturer’s...
There is lot of inefficiency in the way a new user onboarding happens today in Offline Shopping. Two parts to it 1) Anytime you go a shop and make your first purchase from that store (or chain of stores) or filled a bank form, you are always asked to...
Startup space is very volatile … 6/10 startup close within 11 months of operations , average size of bootstrapped money into the startup is somewhere between 10L to 30 L … In this span of time they worked onto making the product , relevant database and connections , partners...
There are crowdfunding platforms like Indiegogo and Kickstarter who provide a platform to entrepreneurs to launch hardware products and get funding. A lot of these crowdfunded companies do not do well after having a good physical product in lack of new customers. This problem is exacerbated further if larger...
Often we see advertisement slips attached to newspapers which are source of annoyance to readers. However these are only source of advertisement for local shops like general stores, salon, clothing stores whose customers are limited to 5 km radius. Fb, google, twitter doesn’t seems to be of much use...
During peak hours visits to pubs, bars and restaurants it takes significant amount of time (~5-10 minutes) to get menu and finally place orders. During peak hours workload on attendants goes up.
Small offline service providers, both individual & establishments (Yoga teachers, Karate classes, day-care centers, dance classes, coffee shops, dentists etc) who don’t have a big online presence, rely heavily on word-of-mouth referrals for their growth. Unlike online tools (like FriendBuy.com), there are no offline tools available for them to...
One of the major target audience in marketing efforts is to reach people working in corporate offices. These people big in number, are salaried, usually working for a big company, and assemble for a very long time (upto 8 hours a day) in a building. There should be a...
One of the biggest costs in B2C businesses today is the cost of acquiring customers. Churn is another aspect, but the biggest is still acquiring customers. The biggest growth in B2C is in emerging markets, but since a small fraction of those online are comfortable purchasing online, this leads...
Most of the FMCG Goods are available in e-commerce sites like Flipkart, Amazon and also on their own portals. Eg: Kurkure. The pack shot, the ingredients, the nutritional info, the marketing text, etc have to be available on all the sites. The e-commerce / marketing team of Brand Owners...
There are many edible products consumed by the user on a daily basis, ranging from bottled water, milk and many more. Alarmingly, these products are sometimes adulterated with low cost substitutes or a fake product is manufactured and sold in the market. The consumer buys it without the knowledge...
People migrated to cities for their career are mostly reliant on hotels and restaurants for their food needs. The food at most of these places are prepared by adding colours and preservatives to enhance the taste and appeal of the food, which is harmful to our health. Having food...
When there is a sale or promotion announced by grocery shops or apparel stores we get stuck in long queues. Some people even drop the idea of shopping. They either try to find the right time to go and shop or if they are already in the queue they...
Whenever i go to a restaurant, I have a serious problem of deciding what to eat apart from routine items. After a dilemma of choosing routine or non routine items, I usually settle with routine items. Over a course of time, bored with those items, if I order a...